Social business is not just social media, it takes real transformation - Interview with Brad W Martin and Vala Afshar of Enterasys

Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys' transformation into a truly social business. This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. Vala's name may be familiar to some of you as I interviewed him back in September 2011 in: What is a Chief Customer Officer. There's some great insights in interview and less theory and more ideas about what they have done, what works and what they have achieved.