EP116: Selling Fragrance Online: Headless Commerce, Live Shopping, Subscriptions & More with The Fragrance Store's COO
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd
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In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop. Julian talks us through the tech stack for the UK's leading independent fragrance brand, running live shopping events, delivery subscription, offering BNPL in the checkout and much much more.