EP121: GA4: What Ecommerce Teams Need to Know & How To Plan

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd

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Business

In our 121st episode, James is joined by analytics experts Anna Lewis and Jill Quick, who discuss all things GA4. Key topics include when users should be migrating to GA4, the current state vs UA, the likely roadmap for GA4 pre the migration deadline and much more.