EP133: Building The Right Martech Stack For An Ecommerce Retailer

The martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward.  Additionally, tech selection isn’t always well orchestrated, with silos resulting in systems being selected without company-wide integration being understood or planned for.   In this ecommerce podcast, James Gurd and Paul Rogers sit down with an experienced ecommerce data & technology consultant to discuss common issues with martech setups, how to address them and what a good martech stack looks like.