EP151: WordSeed’s Pivot From Ecommerce Marketplace to Brand Discovery Platform
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd
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In this ecommerce podcast, Paul & James explore how Wordseed has pivoted from providing marketplace technology to a brand discovery platform. Tune in to listen to co-founder Harry Beattie discuss the operational and technology implications of changing business models, how they enable content creators to launch their own branded websites and how what the plan is for their recent acquisition of the Bombinate marketplace platform.