EP163: Shopify Product Strategy, What Components Means For Ecommerce & Views on Web3 with Alex O'Byrne

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd

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An interview with leading Shopify agency We Make Websites co-founder Alex O'Byrne to review Shopify's current market position and go-to-market strategy. Alex shares his perspective on what Shopify's big recent announcement about Components really mean to ecommerce merchants and whether or not it marks a fundamental architecture shift or rather a marketing play to establish its credentials as a composable solution.  Tune in to learn from a respected Shopify thought leader how Shopify is positioned against market leading component-based platforms like Commercetools, where its heading with its product strategy including the capabilities of the new B2B offering such as native price lists as well the value proposition of Web3 and how applicable this technology is to mainstream ecommerce (Alex isn't a fond Web3 proponent!).