EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd

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Business

In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams. GA4  Attribution shifts Profit Data collection Creative Content