Episode 49: The Role of a Customer Engagement Platform With Emarsys

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - A podcast by Paul Rogers and James Gurd

Categories:

Business

In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.