Breathing New Life Into a Legacy California Ice Cream Institution Without Losing Its Cool Factor

Michael Palmer, CEO of McConnell’s Fine Ice Creams since 2012, stepped into his role leading the legacy brand with a mission to breathe new life into an institution that had been delighting ice cream lovers since 1949 — without losing its cool factor.  Listen now to learn about revitalizing McConnell’s Fine Ice Creams, rethinking social media strategies, and keeping it simple. Sponsored by:  • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc