He Posted a Sushi Burger. Got 50 Million Views on Instagram. And Built an Empire.

Paul Ryu, founder of JPMforce and the mind behind hundreds of viral food videos, is the go-to content strategist for Las Vegas restaurants. From sushi burgers to steakhouse reels, his work has transformed how hospitality brands show up online. Listen now to learn how one off-menu item sparked 50 million views, why he only hires active creators, and what it takes to scale influence without selling out. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc