20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!

In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland! Niilo shares his view on Channel Sales in SaaS. What is it, when does it work and how to go about establishing a successful Channel Sales program are some of the questions addressed in this episode.  If you are considering setting up a channel sales program, we would suggest you start by listening to this episode - it will certainly set you in the right direction! Done right, the channel sales program can be worth gold for you down the road! Tune in to figure out how you go about it!