ICONIQ Growth 2024 Marketing Budgets and Productivity Report
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders - A podcast by Ray Rike & Dave Kellogg
Categories:
Marketing budget and productivity benchmarks are hard to find, but CAC and Growth recently saw the ICONIQ Growth Marketing Budget and Productivity Report which is one of the best in the industry. Dave and Ray discuss many of the top benchmarks in the report including Marketing expenses as a percentage of revenue, people vs program budget allocation and channel/program budget allocations.
