Sales/Marketing Expense Ratio
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders - A podcast by Ray Rike & Dave Kellogg
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Common practice is to measure Sales and Marketing expenses as a percentage of revenue, which in the SaaS industry ranges between 20% - 60% based upon stage, growth and efficiency. CAC and Growth discuss an alternative measurement which measures the ratio between Sales expenses and Marketing expenses, known as the Sales:Marketing Expense Ratio.
