Stop Calling Your Customers Partners? Here's Why J Peter Wheeler Says No!

#revopswithanedge #revenueoperations #marketing #peterwheeler J Peter Wheeler Is an innovator, proud failpreneur, strategic marketer, process improver, and sales enabler driving positive impact. Peter joins Pete Jansons on the Revenue Operations Podcast The SAASHoles to discuss Product Led Marketing as well as the the following: 0:00 1:53 Shout Outs 2:46 Show Start 2:50 pitchslap.org 3:32 goodchat.org 5:02 Spam Calls 6:41 Hey Good Chat 9:00 2023 Challenges how can we can get more money from current customers 9:48 Peter start in the Car Industry 10:40 What goes on in the back groom of car sales manager? 11:48 Carmax and Tesla Example 12:20 SAAS/Car Industry Analogy Platform 13:00 Product Led Growth 13:58 BDR calling you right after a web visit 14:30 Reverse Churn 15:58 Right Formula for Product Led Growth 17:18 Canva PLG/Fremium example 19:05 Bolt on Pricing versus tiers 22:27 Do you let people out of deals? 24:22 Free book whencoffeeandkalecompete.com/ Don't do annoying things when selling, create a relationship first 26:00 Trust with Prospect in order to give you data to show your product is worth it 27:20 Stop pushing features when selling/Use Product Led Growth 28:00 Old School Sales 28:50 What feedback are you looking for? 30:40 Kenneth Ward Selling sustainably 4 tiers of customers educarmag.com/business/sales/sales-introduction/ 31:50 Product Led Growth Structure 32:33 Commercially Supported Open Source 34:37 3 Year Contract Risk 35:22 Building The Journey 35:45 STOP CALLING YOUR CUSTOMER A PARTNER 37:29 Have we made sales too complicated? Trauma Destroys Trust! 41:00 Things getting Simpler 42:20 It's a crummy employment environment 43:18 Jobs To Be Done/Peter Wheeler current role 44:31 Peter Wheeler marketing experience working with DOLBY Sound 47:00 We are dropping the ball