Why It's Better to Be Transparent, Not Perfect - Todd Caponi, Author, The Transparency Sale

Stories of Selling Human, Todd Caponi, Transparency Over Perfection, Sales, Alex Smith, A, B, C, D, E, F, G, H, I, J, K, L, M, N, O , P, Q, R, S, T, U, V, W, X, Y, Z Todd Caponi fell into sales, then fell in love with the decision science surrounding it. He turned that into a career encompassing multiple sales leadership roles. In this epsiode, we talk about what the essence of a transparent sales process is and some ways to deploy that framework in every day interactions.