Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

In this episode, our guest is Kristen Cardinalli, CMO at DoiT International – a provider of cloud expertise and governance software, as well as a preferred partner of Google Cloud and AWS. Kristen joined the Intricately team for a conversation on how she uses data to inform DoiT's go-to-market strategy and drive revenue, as well as her approach to disqualification and the importance of transparency and communication when working with sales.