Selling In The Cloud

36 Episodes

1. Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

   Published: 12/16/2021
2. Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

   Published: 12/1/2021
3. Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

   Published: 11/17/2021
4. Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

   Published: 11/3/2021
5. Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

   Published: 10/13/2021
6. Gene Villenueve, Chief Revenue Officer at Tehama, on Prospect Prioritization and Using Data to its Full Advantage

   Published: 9/30/2021
7. April Dunford, Founder of Ambient Strategy and Author of "Obviously Awesome" on How to Drive Revenue Through Effective Product Positioning

   Published: 9/15/2021
8. Carolina Samsing Pedrals, CEO of Nubox, on Leveraging Data to Successfully Define Your Ideal Customer

   Published: 8/26/2021
9. Michael Kaplan, CMO of CloudCheckr, on Leveraging Data to Inform Go-to-Market Strategy and Drive Revenue

   Published: 8/12/2021
10. Susanne Tedrick, Sr. Cloud Infrastructure Specialist at Microsoft, on How Today's Go-to-Market Teams Can Advance Their Cloud Marketing Journey

    Published: 7/28/2021
11. Cate Lochead, CMO at JumpCloud, on Delivering Value to Cloud Buyers

    Published: 7/15/2021
12. Paige Johnson-Hinckley, Senior Director of Global Alliances and GTM at Qumulo, on How Cloud Marketers Can Win with Data

    Published: 7/1/2021
13. Jessica Fewless, Author and ABM Leader at Inverta, on How to Build Winning Revenue-Generating Strategies

    Published: 6/17/2021
14. Charlene Wang, Director of Product Marketing at Coupa, on Aligning with Sales Teams to Drive Revenue Success

    Published: 6/2/2021
15. Mary Carter, Principal Pre-Sales Solution Engineer at GoCardless, on How Cloud Sales and Marketing Teams Can Forge Powerful Partnerships wWith Sales Engineers

    Published: 5/19/2021
16. Laura Kendall, VP of Marketing At MadKudu, On How Cloud Go-To-Market Teams Can Unify Around Revenue Generation

    Published: 5/12/2021
17. Gali Arad Kovacs, Director of Cloud Revenue Marketing at NetApp, on How Cloud Marketers Can Increase Revenue By Leveraging Data

    Published: 5/5/2021
18. Jon Miller, CMO at Demandbase, on How Cloud Leaders Can Use ABM to Increase Post-Sale Revenue

    Published: 4/21/2021
19. Aaron Ross, Author of Predictable Revenue, on How Cloud Sellers Can Build High-Performing Outbound Teams

    Published: 4/14/2021
20. Marjorie Abdelkrime, Head of Multi-Cloud at VMWare, on How to Lead Technical Sellers and Drive a Successful Multi-Cloud Strategy

    Published: 4/8/2021