Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

Selling the Cloud - A podcast by Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky - Wednesdays

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Business Technology

Doug Landis shares how storytelling in B2B sales is critical, highlighting its role in customer-centric narratives the are relatable for buyers and helps create solutions in a competitive market.