Selling the Cloud

A podcast by Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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50 Episodes

  1. You're More Than a Number - with Scott Leese

    Published: 10/23/2024
  2. Customer Success, Success - with Eileen Voynick

    Published: 10/16/2024
  3. Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life

    Published: 10/9/2024
  4. Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

    Published: 10/3/2024
  5. Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group

    Published: 9/25/2024
  6. Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

    Published: 9/18/2024
  7. The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

    Published: 9/11/2024
  8. Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately

    Published: 9/5/2024
  9. Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

    Published: 8/29/2024
  10. What made Zoom - Zoom with Greg Holmes, former CRO at Zoom

    Published: 8/22/2024
  11. Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle

    Published: 8/14/2024
  12. The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre

    Published: 8/7/2024
  13. Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form

    Published: 7/31/2024
  14. Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form

    Published: 7/24/2024
  15. The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle

    Published: 7/19/2024
  16. The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle

    Published: 7/17/2024
  17. The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement

    Published: 6/26/2024
  18. Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends

    Published: 6/19/2024
  19. Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends

    Published: 6/12/2024
  20. The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard

    Published: 6/5/2024

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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling book, Selling the Cloud, co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.