Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

Selling the Cloud - A podcast by Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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Business Technology

As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals.