Carrot Fertility’s Tammy Sun on knowing your business inside and out

Tammy Sun co-founded Carrot Fertility in 2016 with a mission to provide personalized fertility benefits for everyone, regardless of age, race, sexual orientation, income or geography. Since then, the company has gone global and their services are available in over 120 countries. Adam sat down with Tammy to get her take on: Why you should always listen to your customers and stay connected to your mission  Strategies for navigating rejection and developing resistance  The importance of understanding your category and business model better than anyone else