26. Compelling Digital Content and the Future of Customer Education

TECHtonic: Trends in Technology and Services - A podcast by Technology & Services Industry Association - Fridays

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Business Technology

How can technology companies today create compelling digital experiences? Maria Manning-Chapman, Distinguished Researcher and VP of Education Services Research at TSIA, talks to Thomas about the difference between digital content and digital experience, the future of customer education, and Maria’s experience (and pet peeves) as a buyer.