27. Products that Climb the Value Ladder

TECHtonic: Trends in Technology and Services - A podcast by Technology & Services Industry Association - Fridays

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Business Technology

Thomas discusses the challenges around modern product management with Steve MacLaughlin, VP of Product Management at Blackbaud, and Laura Fay, TSIA’s VP & Managing Director of Offers Research and Advisory. They talk about how a product climbs the value ladder, and the product side of an as-a-service business model transformation.