37. Why a Chief Revenue Officer is Indispensable

TECHtonic: Trends in Technology and Services - A podcast by Technology & Services Industry Association - Fridays

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Business Technology

The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director of Revenue Research and Advisory, about what an effective CRO does, as well as our new research area, CRO Council.