41. The Chief Customer Officer: Championing the Customer Experience

TECHtonic: Trends in Technology and Services - A podcast by Technology & Services Industry Association - Fridays

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Business Technology

Who is the chief customer officer (CCO)? The champion of the customer experience. Thomas is joined by Jay Nathan, CCO at Higher Logic, to discuss a CCO’s view on the role, the concept of customer effort, meaningful relationships with customers, and his approach to friction points and accelerating adoption.