Founders Series #4: Paul McCarthy-Brain, MD at Flip-Pay, on Growing a SaaS Business

Flip-Pay was founded in 2015 to rethink content monetisation in a world where print and advertising revenues were declining. The Irish technology company delivers the world's most advanced content monetisation engine for digital publishers, handling micro-payments, subscriptions, news, video, audio streaming, full analytics, customer service modules and much more. Paul McCarthy-Brain is the company’s co-founder and MD, and he joins the show to share how the SaaS business has evolved over the years.    In this episode, we delve into how Flip-Pay works and what it's like to operate as a SaaS business. We discuss their B2B marketing strategies, micro-pivoting, having side projects, what they look for when hiring new employees, and the future of paywall and subscription models.  Links mentioned Flip-Pay Paul's LinkedIn