S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?

The Accidental Marketer Podcast - A podcast by Impact Planning Group

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In this episode, we discuss dynamic pricing. Airlines and hotels change prices all the time based on current circumstances. Can a typical B2B do the same? The team discussed the pros and cons of dynamic pricing models. They also discuss what you must put in place to make dynamic B2B pricing work.