The Accidental Marketer Podcast

A podcast by Impact Planning Group

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115 Episodes

  1. What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

    Published: 8/16/2024
  2. How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies

    Published: 8/2/2024
  3. Leveraging AI in Strategic Marketing: Insights and Innovations

    Published: 7/18/2024
  4. Boost Your Business Strategy with the Magic of Predictive Tools

    Published: 6/6/2024
  5. Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

    Published: 5/20/2024
  6. Is Your Business the only B2B Immune to Ozempic’s Impact?

    Published: 5/7/2024
  7. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

    Published: 4/19/2024
  8. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

    Published: 3/7/2024
  9. What B2B's Can Learn from This Year's Best Super Bowl Ads

    Published: 2/23/2024
  10. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

    Published: 2/8/2024
  11. What B2Bs Can Learn From 2023’s Top Marketing Stories

    Published: 1/25/2024
  12. How to Prepare for When Innovation is Actually Slower Than Expected

    Published: 1/11/2024
  13. B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

    Published: 11/17/2023
  14. Claritin's Allergy Crusade: A Breath of Fresh Marketing

    Published: 10/16/2023
  15. The Different “Flavors” of Marketing Part 3

    Published: 9/18/2023
  16. Value Amplified: AI's Role in Supercharging Customer Offerings

    Published: 8/11/2023
  17. The Different “Flavors” of Marketing Part 2

    Published: 7/21/2023
  18. What Can Be Learned from Tesla’s Recent Price Changes?

    Published: 7/5/2023
  19. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3

    Published: 6/15/2023
  20. Could the Disney Plus Success Lead B2Bs to Go Direct?

    Published: 5/26/2023

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.