The Accidental Marketer Podcast
A podcast by Impact Planning Group
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115 Episodes
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What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Published: 8/16/2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Published: 8/2/2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Published: 7/18/2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Published: 6/6/2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Published: 5/20/2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Published: 5/7/2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Published: 4/19/2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
Published: 3/7/2024 -
What B2B's Can Learn from This Year's Best Super Bowl Ads
Published: 2/23/2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
Published: 2/8/2024 -
What B2Bs Can Learn From 2023’s Top Marketing Stories
Published: 1/25/2024 -
How to Prepare for When Innovation is Actually Slower Than Expected
Published: 1/11/2024 -
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Published: 11/17/2023 -
Claritin's Allergy Crusade: A Breath of Fresh Marketing
Published: 10/16/2023 -
The Different “Flavors” of Marketing Part 3
Published: 9/18/2023 -
Value Amplified: AI's Role in Supercharging Customer Offerings
Published: 8/11/2023 -
The Different “Flavors” of Marketing Part 2
Published: 7/21/2023 -
What Can Be Learned from Tesla’s Recent Price Changes?
Published: 7/5/2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Published: 6/15/2023 -
Could the Disney Plus Success Lead B2Bs to Go Direct?
Published: 5/26/2023
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.