129 Episodes

  1. How to Raise Prices After a Tariff—Without Losing Your Customers

    Published: 4/25/2025

  2. AI and the Benefits Ladder: Getting to What Customers Really Want

    Published: 4/3/2025

  3. AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do

    Published: 3/27/2025

  4. AI for Execution: How Marketers Can Finally Escape the Execution Trap

    Published: 3/13/2025

  5. The Strategy Shortcut You’re Probably Overlooking

    Published: 2/26/2025

  6. AI in Strategic Analysis: Combining Technology with Expertise

    Published: 2/11/2025

  7. How AI Supercharges Wargaming for Strategic Planning

    Published: 1/27/2025

  8. Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond

    Published: 1/16/2025

  9. Trends and Technologies Shaping 2024 and Beyond

    Published: 12/23/2024

  10. AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?

    Published: 12/13/2024

  11. Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

    Published: 11/21/2024

  12. Breaking Free from the Annual Planning Cycle

    Published: 10/25/2024

  13. Leveraging AI to Transform Strategic Planning

    Published: 9/24/2024

  14. Market Shaping: Strategies for Redefining Your Competitive Landscape

    Published: 9/7/2024

  15. What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

    Published: 8/16/2024

  16. How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies

    Published: 8/2/2024

  17. Leveraging AI in Strategic Marketing: Insights and Innovations

    Published: 7/18/2024

  18. Boost Your Business Strategy with the Magic of Predictive Tools

    Published: 6/6/2024

  19. Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

    Published: 5/20/2024

  20. Is Your Business the only B2B Immune to Ozempic’s Impact?

    Published: 5/7/2024

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.