S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

This week we dive deep into the topics of B2B industry ecosystems: the collection of related products and services that surround your offerings. The team outlines the strategic questions that inform your decisions about whether or not to participate in industry ecosystems: like should you be the hub of an ecosystem, a participant, or none of the above? They even suggest specific strategy tools that can help you make these complex decisions.