S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

The Accidental Marketer Podcast - A podcast by Impact Planning Group

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Despite record sales, Pfizer recently announced big cuts to its sales force. What does this have to do with Marketing? A lot! Virtual sales calls will help marketers participate and analyze what really goes on at the point-of-B2B-sale. This will lead to more practical, powerful marketing strategies that will bolster the entire commercial function.