What Can Be Learned from Tesla’s Recent Price Changes?

In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing strategies in the evolving electric vehicle market. They highlight how Tesla has dropped its prices twice in recent months, resulting in a reduction of over 20% on some models. The hosts explore the reasons behind this pricing strategy, including potential motives such as stimulating demand, maximizing margins, maximizing factory capacity, or creating barriers to entry.