Breaking Down Earned Revenue to Drive Better Agency Decisions, With Ben Zittlau

About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes his business partner and co-founder, Ben Zittlau, to unpack the hidden traps that service-based businesses often fall into when managing their profitability. They explore how relying too heavily on cash flow or revenue as indicators can lead to misguided decisions, like overestimating profitability or taking on unprofitable work. Ben and Marcel emphasize the importance of focusing on true metrics like agency gross income (AGI) and delivery costs, rather than being misled by how services are packaged or presented to clients. By separating operational, accounting, and sales perspectives and using clear frameworks, agencies can make smarter decisions and better plan for sustainable growth. It’s a conversation full of practical insights for anyone looking to better understand and optimize their business finances.