Pricing & Scoping for Agencies, With Marcel Petitpas

About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk at the All-In Agency Summit, Marcel explains how to normalize margins across all billing models, calculate delivery margin, and choose the best pricing model based on a project’s value and risk profile. Packed with practical insights, this episode equips listeners to optimize profitability, simplify pricing decisions, and confidently structure service offerings for maximum financial success.