Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

B2B companies are missing out on a huge opportunity.  They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.  Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times!  Chew on that for a moment.   On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones.