Episode 16: Tim Matthews on The Challenges of Demand Generation and Goal Setting

The B2B Revenue Executive Experience - A podcast by Cory Cotten-Potter - Tuesdays

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Business

In this episode we were able to sit down with Tim Matthews, VP of Marketing for Imperva and syndicated blogger and author of The Professional Marketer, to unravel the mystery of how to effectively align sales and marketing and challenges related to demand generation planning and goal setting.