Episode 78: Simon Thompson on The Power of Content Creation and Using Podcasts to Build Authority

Podcasts. We’ve all listened to them. But how do you get your target audience to choose the right ones to listen to – yours?  Over the past several years there’s been a tremendous popularity increase in podcasts, and with more and more to choose from, it's become very difficult to differentiate. Simon Thompson, Co-founder of Content Kite, joins us to talk about how you can rise above the noise with your podcast and, if used correctly, how you can elevate your brand’s image.