Building and updating clear ICPs and Buyer Personas, with Julius Göllner

The B2B Sales Podcast - A podcast by Thibaut Souyris

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In this new episode, Thibaut receives Julius Göllner, Co-Founder at ARRtist.In this interview, you'll discover a simple framework to build your ICP and buyer persona, and keep them updated as your solution evolves.You can connect with Tom on LinkedIn here.Enjoy the show!