How to find your prospect’s problems: A step-by-step guide, with Thibaut Souyris

In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.Main Topics Covered:Understanding prospects' goals and metricsIdentifying key initiatives related to prospects' goalsListing common problems faced by prospects during their initiativesHighlighting specific symptoms of these problems to improve prospecting messagesLinks:Sign up for Tactical Selling Newsletter: Tactical Selling NewsletterExplore The Prospecting Engine Course: The Prospecting Engine