My top 3 prospecting tactics of 2023, with Thibaut Souyris

In this episode, Thibaut shares his three most effective prospecting tactics from 2023. He details each tactic, explaining how they led to impressive reply and meeting rates, and ultimately, opportunities. Thibaut invites listeners to sign up for his Tactical Selling newsletter for more insights and access to his upcoming 2024 course, "The Prospecting Engine."Main Topics CoveredDirect Approach: Using personalized triggers and offering opportunities in outreach messages.Do the Math: A framework combining a trigger, pitch, calculation, and call to action, to quantify the prospect's problem.P.S. Framework: Combining a problem-focused question, a teaser, a call to action, and a personal touch in the postscript.Important LinksFor detailed examples and to join the waitlist for "The Prospecting Engine" course, sign up for the Tactical Selling Newsletter: Tactical Selling Newsletter