Watch me turn a marketing resource into a prospecting asset, with Thibaut Souyris

In this special episode of the B2B Sales Podcast, we discuss how to turn a marketing resource into a valuable prospecting asset. We delve into the process, the tools used, and the importance of this strategy. Using a practical example of a blog post, we illustrate how you can extract value from lengthy content, make it concise, and repurpose it as a playbook. This innovative approach can enhance your prospecting efforts and make your outreach more appealing.Main Topics Covered:The concept of turning a marketing resource into a prospecting assetThe process of selecting and extracting text from a marketing resourceUtilizing the capabilities of GPT-4 to create a playbookGenerating catchy titles for the playbookIncorporating the final product into a Notion pageThe strategy of sharing the playbook as a prospecting assetThe practice of "teasing" a prospecting assetWatch Me Turn a Marketing Resource into a Prospecting Asset