What prospecting and Netflix have in common, with Thibaut Souyris

In this episode of the B2B Sales Podcast, Thibaut introduces the powerful concept of the "Netflix Effect" for salespeople. Learn how to shift your focus from merely booking meetings to stimulating conversations using human curiosity. Thibaut draws parallels with Netflix series cliffhangers to explain how teasing instead of giving information can elevate your prospecting game.Main Topics CoveredThe Netflix Effect Concept: Understanding how the approach of teasing information sparks curiosity and engagement.Real-world Example: Applying the Netflix Effect to prospecting in the B2B tech industry, specifically for sales reps in a finance-focused platform.The Role of Curiosity in Starting Conversations: Leveraging human curiosity to initiate meaningful dialogues.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter