Why you shouldn’t scale your outreach, with Thibaut Souyris

The B2B Sales Podcast - A podcast by Thibaut Souyris

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In this episode, Thibaut explains why you shouldn't just send more messages to try and get more meetings. He talks about how the number of messages you need to send has gone up a lot, why just sending more won't work, and what you should do instead.Main TopicsThe increase in the number of messages needed to get a meetingWhy simply sending more messages isn't effectiveThe importance of understanding what makes people replyWhy you should write messages that really fit the person you're talking toHow to take control of your sales work by making a good plan and sticking to itUseful LinksSign up to the newsletterSwipe file for prospecting templates