On Building an Audience in 2023: Sumina Studer & Drew Forde

So…everyone (and their dog 😅) seems to have a social media presence nowadays - whether on Instagram, YouTube, TikTok, Twitter, etc. But how important is it for musicians today to embrace social media, really?Can growing an online audience have tangible benefits to one’s career? Or is the reality different from how it appears from the outside?If you’ve ever wondered what it takes to build a sizable online following, and whether it’s worth taking the leap, I think you’ll enjoy today’s episode w...