128 - Career Transitions, Side Businesses, & Sustainable Marketing with Podcasting ft. Rosemarie Callender

Every person who has experienced burnout knows how dramatically it can impact your life. But, what about if you're navigating a lost job? A massive career transition? A new business? That was Rosemarie Callender's experience. In today's episode, Rosemarie shares her journey from executive assistant to starting her own business as a virtual assistant and later pivoting to podcast strategy. We'll dive into her experience with burnout and changing businesses, the impact of podcasting on marketing and sales, and more! For full show notes, head to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠coachellyn.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and, of course, follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OR check out my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more! Keywords podcasting, virtual assistant, burnout, marketing, sales, streamlining, repurposing, content creation, SEO, podcasting, SEO, marketing, business strategies, podcast production, social media, podcast growth, podcast SEO, streamlining processes, marketing strategies Some takeaways Rosemarie's accidental journey from executive assistant to virtual assistant and later to podcast strategy. The impact of burnout on Rosemarie's career and the importance of ruthless self-awareness in making career decisions. The role of podcasting in streamlining marketing and sales, and the repurposing of podcast content for various platforms. Podcasting can be optimized for SEO to reach a wider audience. Marketing strategies for podcasts should be tailored to the preferences of the target audience. Streamlining podcast processes can lead to more efficient production and marketing. Social media platforms play a significant role in podcast growth and audience engagement. Sounds Bites "A podcast can really streamline your marketing." "I've always heard that posting the transcript was bad for your SEO. So now I'm confused." "I'm gonna pop the transcript down below and that's gonna be better for my SEO than not doing anything." "Marketing is definitely something we all can do better at." Chapters 00:00 The Accidental Journey: From Executive Assistant to Podcast Strategy 03:02 Navigating Burnout and Career Transitions 05:58 The Power of Podcasting: Streamlining Marketing and Sales 25:29 Understanding Podcast SEO and Marketing Strategies 32:24 Streamlining Podcast Processes for Efficiency and Effectiveness 35:41 Marketing Strategies for Podcast Growth and Audience Engagement About Rosemarie Callender Rosemarie Callender is a former executive assistant turned entrepreneur. After losing her job and going through her own experiences with burnout, she started her first business as a VA. But, she realized that that wasn’t working out for her either, so she pivoted again. In the process, she became an incredible podcast strategist. Now, her mission is to empower YOU to build a sustainable and profitable business through strategic podcasting. Website | toobusytopodcast.co.uk IG | @toobusytopodcast Threads | @toobusytopodcast