Building a lifestyle brand over 15 years - lessons learnt w/ Maria Frykman

Every business developer needs to make difficult decisions during his or her business development journey. During such situations it is critical to put on a “long term view” hat and remember the northstar goals one had set for oneself and for the business. In this episode, we learn from the journey of Maria Frykman - her journey of developing her business  - “Isbjörn”, for the past 15+years, establishing it as a reputed lifestyle brand and enabling our younger generation to be outdoors, enjoy and appreciate nature, and thus be the future change agents towards us living Sustainability. Maria also shares her perspectives on building a brand, lessons learnt during her journey and the key character traits of a successful business developer. Maria could be reached on her email:  [email protected] Maria’s LinkedIn profile: https://www.linkedin.com/in/maria-frykman-84103111/ References mentioned in the episode: Business Sweden - help Swedish companies grow global sales and international companies invest and expand in Sweden - https://www.business-sweden.com/ Isbjörn - https://www.isbjornofsweden.com/ Accenture - www.accenture.com Do give me a high five if you liked this episode. I would also love to hear your feedback and suggestions for improvement. If you would like to get your question answered through The Business Developer Podcast, just record it and email it to me. I would make sure to play your question and get that answered in one of my upcoming episodes. Or, if you like to share your story through this show, pitch it to me.   Also, if you know any of your friends, colleagues, or family members could benefit from this show, do earn good karma by recommending it to them. My contact information is [email protected]   Credits for Music: Music: Cheery Monday by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3495-cheery-monday License: http://creativecommons.org/licenses/by/4.0/