268 - From Farrowing Crates in Denmark to Feed Additives in North America — A Business Discussion

Lasse Jakobsen was born in Denmark, now the Millennial heads up U.S. business development for the company his grandfather created to serve European hog production. Today, Protekta is a joint venture with a Danish organization that produces feed additives, among other things, for pork, poultry, and primarily dairy producers. Lasse discusses the advantages of selling to a consolidating industry, lessons learned about customer outreach, surviving Covid disruptions, the advantage he has from working in Europe, and other business perspectives. Sponsored by Pattern Ag pattern.ag and AGvisorPRO getagvisorpro.com