37 - "It's Not Natural!"

We hear the word “natural” a lot as it pertains to food and agriculture. But what does it even mean? Like the word “sustainable,” ask 100 different people and you’ll receive 100 different definitions of “natural.” In fact, “natural” is thrown about so commonly these days, the Food and Drug Administration was petitioned to define the word. Until recently, I deemed “natural” to be little more than a marketing phrase. Then, an Ag detractor scolded me for “unnatural" food production methods. The problem with that statement: all food production methods are unnatural. Humans are hunter gatherers by nature. We invented agriculture! Along with lots of other cool stuff that enhance human existence. Join me for the conversation. It’s natural!