#039 Sales Introduction

The truth is, we’re all in sales: and regardless of whether we got into this line of work to turn a profit or help others (or both), we need to get comfortable with it. At its heart, sales is just communicating the value of what you're offering in a way that people can understand: and creating the conditions for them to buy. If your product is sound, it's as simple as that. And if you say you don't like sales, you're undermining the purpose of your entire offering – to help others with their health and fitness, and make a living doing it.