The Business of Fitness with The IFBA

A podcast by The IFBA

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60 Episodes

  1. #059 A Short Intermission

    Published: 3/28/2022
  2. #058 The Member Journey in 2022: Lessons from W10

    Published: 3/21/2022
  3. #057 KeapFit: Studio Fury with Stephen Kennedy

    Published: 3/14/2022
  4. #056 The Member Journey: A Birds Eye View

    Published: 3/7/2022
  5. #055 From the Floor: How to brand your product

    Published: 2/28/2022
  6. #054 Case study: Mike MacDonald - High Standards

    Published: 2/21/2022
  7. #053 Branding: Lessons from W10

    Published: 2/14/2022
  8. #052 Case study: Tom Burgess - Sweat It

    Published: 2/7/2022
  9. #051 Guest: Jon Lipsey

    Published: 1/31/2022
  10. #050 Marketing: The Nuts and Bolts

    Published: 1/24/2022
  11. #049 Marketing: Your Strategic Approach

    Published: 1/17/2022
  12. #048 Reviewing and Planning: Setting your Business up for Success, Part Two

    Published: 12/29/2021
  13. #047 Reviewing and Planning: Setting your Business up for Success, Part One

    Published: 12/27/2021
  14. #046 The Next Level: The Best Bits

    Published: 12/20/2021
  15. #045 Back to Basics: The Best Bits

    Published: 12/13/2021
  16. #044 Cathy MacDonald

    Published: 12/6/2021
  17. #043 Sales Process

    Published: 11/29/2021
  18. #042 MyZone Case Study - Dave Wright

    Published: 11/22/2021
  19. #041 Retention: The Best Sale There Is

    Published: 11/15/2021
  20. #040 The Assessor

    Published: 11/8/2021

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A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.