How to Solve a Lack of Buy-in in 20 Minutes

I had to jump in on this viral clip that went out from a college football player that was upset about a "lack of buy-in" that was hurting their team. So many athletes and coaches talk about the importance of buy-in of all involved in order for a team to be successful. The problem, however, is that buy-in has remained an illusion and unteachable for so many.